CHALLENGE:
Redesign the packaging solution of a current product available for purchase in grocery stores.
DESCRIPTION:
I chose BRAGG’s Apple Cider Vinegar. The original 16 oz. bottle’s bright yellow and red label contains 10+ different fonts on the front view alone, therefore I chose to consolidate information and streamline the design. Apple cider vinegar has gained increasing popularity amongst a young, health conscious demographic due to its countless wellness benefits as daily cleansing agent, therefore my solution aims to redirect the packaging to its modern, youthful audience and set BRAGG ACV apart from its competitors. My redesigned package features a 2 oz. ceramic dosage cap that I threw, fired, and glazed to facilitate the recommended usage of ACV.
