CHALLENGE:
Develop an original brand and design its accompanying identity including a logomark, logotype, packaging and site.
DESCRIPTION:
After thorough brainstorming I chose to develop and brand a family-run dairy farm, inspired by my personal experience growing up on a farm, focused on small scale, local patronage and individually packaged products. I wanted the branding and packaging to feel friendly and inviting so I opted for a round-edged icon system with a bold, playful logotype. My blue color scheme was selected based on the familiarity of the color blue in association with milk and other dairy products. Altogether, the packaging system includes stickers, wrapping paper, and tags and is paired with an accompanying monochromatic website featuring black and white photography with a simplistic, inviting style.
