CHALLENGE:
Create and brand a tour in Oxford, Ohio including both print and digital applications to broaden the demographic of users.
DESCRIPTION:
My solution is under the oxford sun, or utos, an intimate afternoon experience for couples to enjoy the beauty and romance of Miami University’s campus together. My inspiration for this theme is Miami’s reputation for it’s unprecedentedly high marriage rate between graduates, affectionately termed Miami Mergers. The tour includes 11 stops, each site featuring a location post with a phone port for photography and a location specific activity card. The tour overall combines food, photography and the experience to create a uniquely intimate afternoon tour. The design style is clean and simple with a warm, romantic color palette of red and pink. The typography is exclusively lowercase to convey informality and a relaxed tone throughout the experience.
