CHALLENGE:
Define, brand, and package my personal pottery work, present the brand through a custom site with a short film.
DESCRIPTION:
My solution is Elemental Clay, a brand expressed through photo and texture, defined by the intimate qualities of hand-made pottery and the unique ceramic process. The name Elemental, meaning of the elements, embodies the essence of the ceramic process, where one merges earth, water, air and fire to create a one-of-a-kind object of utility and beauty. I wanted this brand to highlight the sensuality of handmade forms through warm tone and color and draw attention to the aspect of touch that is intrinsic to thrown clay through the prevalent use of textural imagery. The short film is the embodiment of the brand philosophy, meant to draw the viewer in with the close framing, whispering vocals, and the visual tactile sensations.
