CHALLENGE:
Concept and visually design a brand identity for a food truck company inclusive of packaging and an interactive phone app.
DESCRIPTION:
My solution is TO-GONUTS, a donut company where the customer can personalize donuts from a variety of cake types, donut covers, toppings, and beverages. I wire-framed, designed and prototyped the food truck’s app featuring an interactive ordering system with the extensive donut customization options. To improve upon user experience, I included the game SNAC-MAN within the app, allowing the user to earn rewards on their purchases by playing while waiting for their order. The identity is playful, utilizing the colorful customized donut illustrations as pattern and the packaging is conveniently transportable, suitable for food on the go.
