Alexa Ward - Last Mile Food Rescue

Last Mile Food Rescue

June 2025 - Present

Last Mile Food Rescue is a Cincinnati, OH nonprofit working to rescue surplus food and get it to families who need it before it goes to waste. I've partnered with them across a wide range of design work, including fundraising campaign materials, donor marketing and onboarding materials, event materials and environmental signage, booth and tent items, web design assets (WordPress), template design, stationery, EDDM direct mail campaigns, annual impact report assets and digital ads. Across every project, the goal has been the same: help Last Mile build trust and visibility so more surplus food reaches the people who need it.

Food Donor Booklet

Last Mile Food Rescue had 8-10 separate, inconsistently branded documents used to onboard potential business donors with no unified look or flow. My job was to consolidate all of it into a single, cohesive 12-page booklet.

This needed to work as a premium leave-behind for business decision-makers, something that would make it into the right hands and actually get read, not filed away or tossed.

I designed a polished, medium-sized booklet that walked potential donors through exactly what they'd want to know:

Who is Last Mile Food Rescue?
What is the business impact of donating (tax benefits, liability protection)?
What is the path to get started?

The goal was to make surplus food donation feel like an easy, credible decision for a business with community consciousness.

Donor Onboarding Booklet for Last Mile Food Rescue
5.5x8.5in

"Beat the heat" campaign

Last Mile Food Rescue needed to raise $50,000 for cold storage infrastructure to stop peak-summer food donations from spoiling before they could reach families in need. I supported the campaign with graphic assets across the website, fundraising page, and social media, using imagery of abundant summer produce to make the scale of the problem feel real and immediate. The goal was simple: connect summer heat to food waste at a glance, and drive traffic straight to the campaign's donation efforts.

Main Campaign Image

Progress Update - 32% Funded

Email + Blog Banner

Fundraiser Webpage Banner

Progress Update - 98% Funded

Partnerships + Collaborations

Last Mile Food Rescue needed to raise $50,000 for cold storage infrastructure to stop peak-summer food donations from spoiling before they could reach families in need. I supported the campaign with graphic assets across the website, fundraising page, and social media, using imagery of abundant summer produce to make the scale of the problem feel real and immediate. The goal was simple: connect summer heat to food waste at a glance, and drive traffic straight to the campaign's donation efforts.

Donor Impact Post Template

Last Mile + Messer Sponsor Appreciation LinkedIn Post

Last Mile + La Soupe Collab LinkedIn Post

Last Mile + Our Daily Bread Opening Day T-Shirts

Signage + Event Materials

Additional print and environmental design work for Last Mile Food Rescue, including event tents, booth signage, stationery, and templated materials used across fundraising events and everyday operations. Built to feel consistent with the brand no matter where guests or donors encounter it.