PureView Wash
Fall 2025
PureView Wash is a residential and commercial exterior cleaning business operating in St. Paris, OH. I partnered with them to build their brand from the ground up, including branding, website copy and design, business cards, yard signs, car magnets, apparel, and stationery, along with designing, developing, and configuring a custom instant quote form to make it easy for potential customers to get pricing and book service quickly.
We wanted a color scheme that would set PureView Wash apart from other local exterior cleaning companies, while also lending itself to neutral, earth-toned apparel that people would actually want to wear. The overall look needed to feel bold, memorable, and timeless. My solution leaned on classic typography, Brush ATF paired with Futura Bold, a nod to the 1950s, when both fonts saw widespread commercial use in cleaning ads, paired with a rich palette of algae greens contrasted against the sparkling bright blue of a clean window.
To keep the brand feeling modern, I built a flexible logo system rather than a single fixed mark. Brand recognition comes from the consistent use of Brush ATF and the bold color palette, while the logo format itself is interchangeable, adapting across different layouts and applications without losing that instant recognizability.
The goal was to give a small, local business a professional, cohesive presence across every place customers might encounter them, online and in the field, helping them build trust and establish their reputation in St. Paris, Ohio.
PureView Wash Flexible Logo System
PureView Wash Website + Apparel Store
PureView Wash Business Cards
PureView Wash Custom Illustration
PureView Wash Yard Signs
Sweatshirt Front
Social Media Announcement
